FreshSoft Pillowcase
The only pillowcase designed to stay fresh and soft — every single night.
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Sweat-Free: comfort-cool and dry till sunrise. No more sticky nights.
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Perfect Fit: Stretches to fit any pillow instantly. No zips, No buttons, No hassle.
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100% Natural, Silky-Soft: made from plant-based. Breathable, durable, easy to wash.
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Gentle on Skin & Hair: No friction, no frizz, no redness. Just softness, every night.
30 Night Trial
2–3 Day Delivery
We’ve reimagined the pillowcase to help you sleep on a clean, comfortable, soft surface — every night, without even thinking about it.
No sweat build-up. No friction. No guilt. Just that fresh-sheet feeling, night after night.
Fits any standard Australian pillow. Breathable, OEKO-TEX® certified, 100% vegan — made from nature, built to last.
Your pillowcase is engineered to fit all Australian pillows — effortlessly.
Its unique flexible elastic design adapts perfectly to rectangular pillows of varying shapes and sizes. The core size is 44x74 cm, with additional stretch zones that automatically adjust to different heights — even up to 20 cm of thickness.
We’ve tested it on over 50 popular pillow models — including IKEA, Koala, Ecosa, Kmart and many more — to ensure a perfectly snug fit, night after night.
One design. All pillows. Always snug.
Pillowcases trap sweat, oils, bacteria, and dead skin within just one nights. After only one week, your pillowcase can be up to 17,000x times dirtier than your toilet seat — creating the perfect environment for:
- Breakouts and acne
- Skin irritation, eczema, and clogged pores
- Increased frizz and brittle hair
- Night sweats and uncomfortable
The Bélune FreshSoft Pillowcase helps break this unhealthy cycle. Its smooth, naturally breathable surface:
- Reduces skin friction and irritation
- Supports clearer, calmer skin
- Protects hair and reduces frizz
- Wicks away moisture, sweat-free nights
- Promotes deeper, more comfortable sleep
Because nothing feels better than resting your skin — and your mind — on a fresh, clean pillow every single night.
Our lyocell fiber is made from FSC-certified eucalyptus and crafted in a closed-loop process. TENCEL™ is eco-responsible, vegan, and naturally luxurious — softer and cooler than both bamboo and cotton, and more ethical than silk.
No silk. No animals. No harm.
Unlike silk — often made by boiling silkworms alive — TENCEL™ is fully plant-based and ethically made.
Yet it’s softer, more breathable, and more durable than silk and bambou.
Pillowcase Dimensions: 44x74 cm (Fit all sizes)
Featuring 12 cm of stretchable height for a perfect fit across a wide range of pillow sizes — no slipping, no bunching.
100% TENCEL™ Lyocel: Our pillowcases are crafted from 100% TENCEL™ Lyocell, woven in a 300-thread count sateen weave. Made from eucalyptus wood in a closed-loop process, this fabric is luxuriously soft, breathable, and naturally gentle on skin.
Certification: STANDARD 100 by OEKO-TEX®
- Wash cold or at 30°C max with a gentle detergent.
- No fabric softener needed — Bélune stays naturally soft.
- Skip the bleach. For extra freshness, add a spoon of baking soda.
- Air dry preferred. Avoid tumble drying if possible. If needed, use the lowest setting.
Avoid washing with rough fabrics or synthetics — TENCEL™ is naturally delicate, and contact with harsher materials can reduce its softness. These simple tips will help keep your pillowcase fresh, soft, and beautiful for longer.
Elastic
Fit
Shape
Retaining
Natural
Fibres
The Night Ritual That Shows
Your Slumber Deserved Better. So We Made It.
We did everything we were told. But every night, we still slept on the same pillowcase — full of sweat, oil, and bacteria.
So we rethought the one thing that touches your skin longer than any product: your pillowcase. Bélune FreshSoft Pillowcase was designed to support your skin, calm your hair, and elevate your comfort nights — effortlessly.
Because nothing feels better than ending your day on a clean, fresh pillow.
Science-Backed Sleep for Better Skin, Hair & Dream
Recommended by dermatologists. Confirmed by research. You should change your pillowcase every 2-3 nights. Here’s why:
- 17,000x dirtier than your toilet seat after just one week of using the same pillowcase.
- Over 240,000 dead skin cells and bacteria shed from your skin every night.
- +17 species of fungi are found on average pillowcases.
- 21 Days— that's how long most Australians wait before changing their pillowcase
Sources: Sleep Foundation, WebMD, Dr. Philip Tierno (NYU), Journal of Clinical Microbiology.
Stretch. Sleep. Repeat.
A simple ritual for cleaner skin, hair and fresher sleep, every single night.
Stretch
Effortless fit in seconds
no zips, no buttons, no folding.
Sleep
Fresh, clean, skin-friendly surface cool every night.
Repeat
Swap every 2/3 days for healthier, more comfortable sleep hygiene
Stretch
Effortless fit in seconds
no zips, no buttons, no folding.
Sleep
Fresh, clean, skin-friendly surface cool every night.
Repeat
Swap every 2/3 days for healthier, more comfortable sleep hygiene
The Pillowcase That Changed Everything
*Based on a survey sent in early 2025 to customers who used the Bélune PureSlip Pillowcase for at least 4 weeks.
Not All Surfaces are Created Equal
FreshSoft Pillowcase
Silk Pillowcases
Bamboo Pillowcases
Effortless Fit
No Sweat, Always Fresh
Skin-Friendliness
Ethical &Sustainable Production
Stays Soft,Wash After Wash
The Only Pillowcase
Designed for Simplicity
Made for Everyday Living
No zips. No buttons. No excuses. Bélune fits your life — from last-minute washes to lazy Sundays. Stretches on and off in seconds, because your routine should be effortless, not frustrating.
Designed for Lasting Comfort
Unlike silk or bamboo, our plant-based fabric was built for the long run. It stays smooth, soft, and resilient — even after countless washes. No fading, no fraying, just pure comfort every night.
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30 Night Trial
2–3 Day Delivery