We didn’t set out to create a brand.
We just had skin problems, frizzy hair, comfort issues — and very little patience.

For years, we searched for solutions. Treatments, Silk pillowcases.
Nothing really helped. When we saw that derms recommend changing your pillowcase every two nights, we laughed. Who has time for that?

The truth? We were lazy. But not careless.

We cared deeply about our skin, our hair, and how we felt when we woke up. We just needed something that didn’t feel like another task.

So we designed Bélune: a pillowcase as soft as silk, more breathable than bamboo, and effortless to change. No zippers. No buttons. No guilt. Just clean, skin-friendly, sustainable comfort — made from natural materials.

Sleeping better shouldn’t be harder. Your pillowcase should work for you — not against you. Sometimes, the smallest shifts — the things we touch every night — change everything.

"I kept thinking — if every night you sleep on the same dirty pillowcase, what’s the point of your night routine? We didn’t need better products. We needed a simple habit — one people would actually follow."

Cici, Co-Founder & Product Lead